Study location	Lithuania, Vilnius
Type	Master, full-time
Nominal duration	2 years
Study language	English
Awards	MSc ((Master in Business Management))
Course code	6211LX006

Tuition fee	€2,601 per semester
Application fee	€100 one-time Until April 30th applicants from EU, EEA, CIS and EaP countries are eligible for a waiver!
Deposit	€500 one-time €500 deposit is necessary for you to secure a place at ISM University. Another installment of €500 will be required by May 1st. Both of these payments will be deducted from your first semester tuition fees. If you change your mind about studying at ISM University, this fee will not be refunded. The deposit will only be refunded if your diploma will not be recognized or a visa will not be issued (NB! This only applies if you do everything according to ISM’s guidelines).

Entry qualification

Undergraduate diploma (or higher) No less than 18 ECTS credits in the fields of business, management, marketing, economics or finance. Motivation letter and CV If your qualification and motivation match the programme, you will receive an invitation for an interview with the Admissions Committee. The entry qualification documents are accepted in the following languages: English / Lithuanian. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. Translation is considered to be official when it is bound together with the certified true copy of the original document and is confirmed by the translator’s signature. Documents issued in English, Lithuanian must be certified true copies and do not require translation.

Language requirements	English IELTS 6.0+ (with no section lower than 5.5); iBT TOEFL 65+; Cambridge English test Level B2 Certificate (no lower than 175). If your first language is English and/or if you have a university degree in English, you will be exempt from providing an English language test score.

Other requirements	A motivation letter must be added to your application. Important: additional country-specific requirements are set only for some countries and can be found HERE

More information	ism.lt/..tional-marketing-and-management/

Overview

This is a program orientated towards professionals who would like to acquire a holistic approach to marketing. This is a well-rounded program, that helps you develop skills in developing marketing strategy, evaluating its efficacy and potential financial returns. The program is well balanced between offering you opportunity to develop hard marketing skills, such as financial management, and also giving softer skills in brand management and social media marketing.
The program is based on three main pillars. Firstly, the marketing aspect, that allows the students to better understand consumer behavior, how value is added through marketing, what integrated communication means and what are the key factors in determining digital marketing success. Second pillar is concerned with analytics, helping you to better translate data into meaningful insights. Lastly, the program is also concerned with management aspect, offering courses in corporate social responsibility

Career opportunities

Graduates’ knowledge and skills will enable them to work and take different levels in commercial companies:

• In small and medium-sized enterprises, they will be able to work in marketing departments, as manager (product, market, export, sales or communications manager) and as senior professionals;
• Senior specialists and specialists in the field of marketing of multinational companies and large Lithuanian companies;
• Also work in a specific field in companies offering specific marketing services (research, advertising, public relations, sales promotion) and consultancy services.